Let’s Talk Water Safety - Drowning Prevention Week 2025
Summer is just around the corner, and while we’re all looking forward to pool days, beach trips and fun in the sun, it’s also the most important time of the year to talk about water safety.
We’re proud to be supporting the RLSS Drowning Prevention Week 2025 (17th - 24th June), a national campaign from the Royal Life Saving Society UK (RLSS UK) that aims to raise awareness and help prevent tragic, accidental drownings.
It’s a serious issue, over 700 people drown in the UK and Ireland every year, and many of those deaths are avoidable. Most happen suddenly, in everyday settings. It could be a quick swim in the river, a day at the beach or a fun pool session that takes an unexpected turn.
That’s why we believe that water safety isn’t just for swimmers, it’s for everyone. If you’re a regular in the pool, heading off on holiday, or just simply watching the kids splash about, a little knowledge goes a long way.
What We’re Doing at Rivers
All this week, we’re helping raise awareness in our centres and online:
Sharing daily tips and reminders on social media
Including water safety messages in our swimming lessons
Celebrating our amazing swim teachers, who make a difference every single day
Encouraging parents to have open conversations with children about water risks
Our Top 7 Water Safety Tips
These are the reminders we have been sharing across our Stories this week. Simple, practical and easy to remember.
Check armbands and floats are secure
Always double check armbands, float vests and swim aids before your child gets into the water.
Don’t rely on inflatables for safety
Inflatables are fun, but they’re not life saving devices. Keep a close eye and never use them as a substitute for supervision.
Know your limits
If you’re swimming in the pool, or in open water, don’t push past your ability. Fatigue, cold and panic can set in quickly.
Keep pool exits clear
Make sure steps, ladders and edges are always accessible, they’re your quickest way out in an emergency.
Always follow the lifeguard’s instructions
Lifeguards are trained to spot danger before it happens. If they speak to you or your children, it’s always a good idea to listen.
Keep the little ones within arm’s reach
Even if they can swim, young children should be close enough to reach out and grab in an instant.
Walk, don’t run
Poolside slips are one of the most common causes of injury. Slow it down, it’s not a race.
It Starts with Swimming Lessons
Learning to swim is one of the most valuable life skills a person can have. At Rivers, our swim school teaches essential water safety from the very first lesson, from how to float and tread water, to building strong swimming technique.
Swimming is a big part of what we do at Rivers, but it’s more than just a fun activity, it’s a life saving skill.
Our lessons help children build confidence, strength and an understanding of how to stay safe in and around the water.
Whether your child is just starting out or looking to build their confidence, our qualified instructors create a fun, supportive environment for all abilities. Ready to build your family’s water confidence?
Enquire about our swimming lessons at reception today or visit our Swim School page to find out more.
