About Rivers Fitness
Our mission is to Inspire Active and Healthy Lifestyles across Worcestershire.
Who is Rivers Fitness?
Wychavon Leisure is a not-for-profit social enterprise operating 4 sports and leisure centres on behalf of our key partners. Rivers Fitness is our brand.
We are committed to providing access to great community facilities at a price everyone can afford.
We believe everyone should be able to enjoy & have access to leisure & sporting facilities, and we want to help ensure that those most in need have access to the right facilities. We believe in delivering a quality service with exceptional people working in our local community – We are going the extra mile.
What Is A Social Enterprise?
Our Values
At Rivers, our values are at the heart of what we do. They don’t just guide how we work as a team, they shape the experience we create for members, partners and communities.
Our values come together in SHINE:
Shared Success - Working together to achieve more.
Honesty & Trust - Building strong relationships through integrity.
Innovation - Always looking for new and better ways forward.
Nimble Mindset - Staying flexible and responsive to change.
Empathy & Passion - Bringing care, energy and purpose to everything we do.
These values reflect the culture at Rivers. Supportive, forward thinking and people first. They’re what make us more than just leisure centres, they’re what make us part of the community.
There are programmes available for those on low incomes, those with restricted mobility and those who are recovering from a health scare or physical injury. If you can’t make it to our centres, there are also a range of outreach programmes available.
Our Community Projects & Clubs
We work closely with:
Our Accreditations & Standards:
Award Winning Commitment to Health & Wellness
We’re proud to announce that Rivers has been named Best Community Health & Wellness Provider 2025 (Worcestershire) in the SME Midlands Enterprise Awards. This recognition highlights our ongoing commitment to making health, fitness and wellbeing accessible for everyone in our community.
From our gyms and classes to our swimming pools and specialist programmes, our mission has always been to support people in moving more, feeling better and living well. This award is a testament to the dedication of our team and the continued support of our members and partners.
We’re excited to keep building on this achievement and remain committed to improving the health and wellbeing of our community. Thank you to everyone who makes what we do possible every day.
Are we going the extra mile?
Don’t take our word for it, take our customers'!
