Our Company Values
The Rivers SHINE Way
At Rivers, everything we do is built around our SHINE values.
They guide how we work, support one another, and deliver the best possible experience for our members and community.
Whether it’s greeting you at reception, coaching you through your fitness goals, or working behind the scenes, our team lives these values every day. Together, they remind us what it means to be part of Rivers.
Shared Success
We’re stronger when we work together as a team, as members and as a community.
When one of us achieves a goal, we all share in that success. From celebrating milestones in the gym to supporting local initiatives, we believe in creating a space where everyone can thrive. Collaboration and encouragement are at the heart of what we do, because progress is something we build together.
Honesty & Trust
We’re open, transparent and genuine in how we communicate with our members and each other. You can count on us to do what we say we’ll do. From maintaining our facilities, keeping you informed or supporting you on your fitness journey. Trust is the foundation of everything at Rivers, and we’re proud to create an environment where people feel valued, respected and listened to.
Innovation & Nimble Mindset
We never stop moving forward.
From introducing new classes and equipment to improving our app and services, we’re always looking for smarter, more flexible ways to help our members achieve their goals. Our nimble mindset means we adapt quickly, embrace change and look for opportunities to improve, staying ahead while keeping things simple, friendly and accessible.
Empathy & Passion
We care. About our members, our communities and our people.
Our team brings passion to everything we do, but we also lead with empathy. Everyone’s fitness journey is unique and we are here to support yours with understanding and enthusiasm. From the warm welcome at reception to the encouragement in your classes, we want every visit to Rivers to leave you feeling motivated, supported and part of something positive.